Congratulations! You have built one of the most engaging websites in your industry. Now what do you do next?
One of the most challenging tasks after you have created your website is to attract visitors. Your website can contain captivating content and great visuals, but it will not flourish if there are no visitors to engage with your content.
As an owner of a website, your primary goals should be to create engaging content and market your website through various channels. After all, it is only through consistent marketing strategies and website optimization that your site will get the attention you are seeking.
Web developers know the secret to getting people to visit your site is website SEO. Without it, your website can get lost in the sea of millions of other websites on the Internet.
What is Website SEO?
SEO is an acronym that stands for search engine optimization. Quite simply, search engine optimization consists of the essential elements that are required for your website to attract attention from search engines and visitors. In addition to unique content, your website must contain other essential SEO elements such as:
- Performance – How fast is your website? Does your website work properly?
- Content – How is your content described on each page? What are the titles?
- Authority – Does you website link to authoritative sites? Do other sites link to your site?
- User Experience – How easily can your visitors interact with the features on your site? Does your site provide a pleasant experience for your users?
Search engines like to promote quality websites that offer value to visitors. When your website functions according to the essential elements, you will find that your rankings will improve. Improved rankings will get your website noticed.
The content on your website must be strategically structured in a manner that will enhance your website SEO. One way to increase your website’s search engine rankings is through the use of carefully crafted keywords.
The use of keywords is often misunderstood by website owners. In an attempt to maximize the effects of keywords on their sites, many site owners stuff their content with as many keywords that they think will improve their rankings.
Keyword stuffing is a misguided attempt to manipulate search engine rankings. Major search engines such as Google often penalize websites for stuffing their content with keywords.
A more effective way to use keywords is by strategically placing them throughout the pages on your site. When you select keywords for your site, they should sound natural to visitors as they engage with your content. Keywords will attract search engines to your content, but it is the value of the content that will encourage your visitors to explore your website.
Another type of content on websites that is sure to attract visitors is a blog. Blogs offer a way for you to add fresh content to your site on a regular basis.
Visitors are able to engage with your blog by making comments or sharing your content with their friends. You can also share your blog posts on your social media platforms.
In order for blogs to be effective, you must consistently update your blog posts. You can place links in your blog posts that guide your visitors to other parts of your website.
Search engines reward websites that create original content. If any part of the content is copied from another source, your website will be penalized by search engines.
The Power of Social Media
The powerful impact of social media on society is undeniable. If you want to increase the number of visitors to your website, you must develop a social media presence.
There are too many social media sites for you to build a presence on each one. Many SEO experts advise their clients to begin building a social media presence on at least one of the major sites at a time. These sites include Facebook, Twitter, LinkedIn and Pinterest. As you build a solid foundation on your first site, you can build a presence on another site.
On your website, you should use technology that enable the content from your site to be shared on your social media platforms. Your social media followers will be able to click links within your content that take them to your website. When you build your website, make sure the content is easily shareable on your social media platforms.
Utilize Your Mailing List
Your list of customers is your most valuable tool that drives visitors to your site. This list is important because your customers have an intimate knowledge of your brand. If you provided your customers with great service, it will take very little effort for you to convince them to visit your site.
A good way to properly utilize your customer list is to send periodic marketing campaigns to your customers. Newsletters, promotions and reports are effective tools that will keep your customers interested in your website and brand.
Assess Your Content
Creating engaging content is subjective. From your perspective, your content might be engaging. However, your readers may have a different opinion of the content.
Before you write your content, think about the needs of your site visitors. What information can you write that will add value to their lives? Write articles that will address the needs of your site visitors.
The secrets to attracting visitors to your website are useful content, search engine optimization and consistent marketing. You can use these strategies to get more eyeballs to view your website.