Both companies and individuals alike are looking for ways to speak to target audience members, engage people in the community, rally support for a particular cause and promulgate their latest creative works. With the widespread presence of Internet tools and social media, you have a lot of choices when it comes to picking a platform, but WordPress has manifold benefits to offer.
1. The Cost
WordPress is awesome because it does not cost a lot of money to use. Some web platforms charge a huge start-up fee, and then, members have to pay maintenance fees on a regular basis. For some businesses, this cost is nominal. However, others need to keep every penny accounted for their budgets. No matter what type of budget you have, however, WordPress makes sense. To set up a WordPress page, you do not need to put any money down at all. Even when you want to score some phenomenal add-ins, you still do not need to pay a high price. The fact that you have control over how much you spend is incredibly valuable and helps you generate a high return on investment.
2. The Ease
When you’re evaluating different platforms to generate and maintain your website, the cost and the ease of use are two of the most important elements that you research. WordPress is awesome because it is easy to set-up and use. You can follow clear directions to create an embellished site with all of the trimmings or pages that represent a more minimalist style. Whatever you prefer, you don’t need to wade through trenches of arduous information to create your vision. Also, the ease with which you can create a WordPress site has another important benefit. Since you can create the site without a hassle, you can get it live and out there on the Internet sooner rather than later, which helps you to connect with customers quickly.
3. Plenty of Support
Even though the platform is easy to use, you may still run into some problems. You may need some troubleshooting advice, or you may find that you don’t know where to go to find a specific layout, feature or tool that you would like to use on your website. WordPress is known for maintaining a superior support community. Even if you are unable to speak with a representative at that exact moment, you can check out online communities dedicated to the topic. Since WordPress is so popular, people talk about it, and you can often find answers to your questions with a simple click of a button. The less time you have to waste on obtaining customer support, the less time goes by without a website that is ready for customers to visit.
4. The Professional Edge
Perhaps you are writing a casual blog, but you hope to one day receive recognition from giants in the field. Maybe you are starting up your own business and want to show the community that you are just as strong and adept as the big companies in your town. It’s also possible that you are trying to revamp your image. Whatever your situation is, WordPress has plenty of professional designs from which to choose. Selecting a professional design is important because the design of your website is the face that you show to the public. Potential customers want to see a professional face. When a website looks sloppy and unbridled, people are likely to distrust it, which means they may quickly turn to another company. Furthermore, maintaining a professional website does not have to cost a ton; many of the designs are free.
5. The Availability of Search Engine Optimization Tools
If you want your website to do well in search engine rankings, then you need to use tools specifically designed for search engine optimization, otherwise known as SEO. Websites that fail to employ SEO strategies are inherently weaker than other ones, particularly in 2015. SEO strategies are imperative to the success of the website, and some platforms make it difficult for users to integrate such strategies. That is not the case with WordPress. WordPress is awesome because it helps users to integrate the right SEO strategies. In fact, it has some programs that are specifically designed for SEO enhancements. You can download these plug-ins and tools to increase the SEO efforts of your website, which will, in turn, generate more positive traffic.
6. In-Touch with the Latest Methods
Some platforms for sharing information on the Internet may have already seen the acme of their success in the past. WordPress is a modern method that continues to expand. This platform has experienced a tremendous amount of popularity, and that popularity alone provides it with a more modern vibe. However, WordPress also contributes to its own success by constantly unveiling new plug-ins and tools to make your website more powerful. A sophisticated and polished website that employs the latest updates is crucial in a competitive environment. When you show your readers that you are invested in creating a modern website, you are also telling them that you are dedicated to improving products and services to meet their needs. Establishing a professional presence on the web does not only help you to speak to your audience members; it also helps you to build rapport with them.
7. Mobile-Friendly Designs
Not only do you need to use the latest updates on your website, but you also need to make sure that it is mobile-friendly. Many people use their phones for the Internet, and that is particularly true when they are on the go. They may already have gone out for the day, and they want to find another place to stop on their journey. By integrating mobile-friendly designs to your website, you give them the opportunity to do so. WordPress has plenty of mobile-friendly features. When you don’t use these features on your website, people are likely to look in the direction of sites that they can navigate on their phones.
Using WordPress to make a website is beneficial for you and your customers or audience members.